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TechINK has signed a distribution and sales agreement with
Malaysian-based Company, Premium Marketing SDN BHD opening up the
prospects of new marketing channels to the South East Asian markets.
TechINK has signed a distribution and sales
agreement with Malaysian-based Company, Premium Marketing SDN BHD
opening up the prospects of new marketing channels to the South East
Asian markets.
Based in the Malaysian capital of Kuala Lumpur, Premium Marketing
currently supplies digital printing media and related products to
entities within Malaysia as well as Thailand, Singapore and as far
afield as Indonesia. Premium Marketing’s Director of Sales &
Marketing, W H Cheah, maintains that the TechINK range of digital inks
offers a variety of quality inks that are competitively priced not only
for the local market but also those of the neighbouring countries in
South East Asia.
From a marketing and sales perspective the demand for digital inks
across Asia will continue to be buoyant, particularly in respect of
solvent-based ink products. W H Cheah attributes this to the growing
signage industry and the demand for specialist coatings and ink
applications.
“Our partnership with TechINK offers an opportunity for us to
supply the finest quality inks at competitive prices to our customer
base here in South East Asia. There are some good synergies between our
company and TechINK that we intend capitalising on and there are a
number of areas where we see a potential to grow sales and market new
products.”
TechINK’s International Marketing and Business Manager, Neil Green
said that the distributorship in the South East Asia regions is an
exciting development which provides access to the large markets of
South East Asia and presents a unique opportunity to supply premium
inks to Wide and Super Wide Format printers in this region. “Our new
partner, Premium Marketing with their extensive knowledge and
experience of the Asian printing industry afforded a logical extension
to the marketing of the TechINK’s range of digital inks.”
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